Coke Cheers in the appstore ; )

For brands like Coke we both bring in-house, original apps to the table and concept applications from the ground up. Either way we then work with their integrated team of brand managers, IT and Creative Excellence to walk through a brand engagement process. The first of which gave birth to Coke Cheers, an incredibly simple application that is so second nature to the essence of Coke it's almost perfect. Our core notion is that we wanted to physically bring consumers together not just through their mobile phone or social media connection. Cheers fosters all of these aspects.

Support?

We stay on-board through and fixes and updates and feature upgrades which we present in a step by step program flow showing where opportunities for growth fit within the app. Due to our well-rounded background we suggest ways that the application can tie in to other marketing opportunities.

What's Coke magic? Who knows? It has something to do with the fact sharing a moment with a friend and a Coke is special no matter how old you are, where you live or how much cash you have in your wallet. Coke Cheers lets you clink your bottles together and make a toast. You can then upload your toast message to your facebook or twitter account.

Upon launch the bottle is drawn onto the screen with bubbling graphics and a Coke jingle.







Once you have successfully shared a Coke with a friend a celebration animation plays and returns back to the Cheers bottle